MOTORCYCLES (Why We Ride)

The ride is a place of safety, a place of escape, a place that fosters ideas and subconscious revelations.  It is a conduit for the natural human desire for adventure and discovery. We use the ride to connect with ourselves; to find deeper meanings and to connect with others. In life  no other place and no other activity builds a bond with a fellow person like the ride, it is an unspoken and subjective comradery; acceptance of your fellow rider without speaking a word.

The bond of throttle and wrist culminates in lifelong friendships and memories that long outlive our short stints on this planet. The ride is more than just tires on the ground and body positioning through turns.  It is primal.  The ride activates the core of our species and awakens what connects us all: our humanity.

That’s why we ride